On April 23, 2021, WIPO, China International Cooperation Association of Small and Medium-sized Enterprises (SMEs) and Qingdao Municipal People's Government jointly organized the "WIPO Global Services Promotes SMEs Brand Building and Development" in Qingdao, Shandong province, China.

More than 200 domestic and international guests attended the meeting online and offline. The participants fully focused on such topics as "Intellectual Property Promotes the Development of SMEs", "Global Development of SMEs' Brands", “Madrid International Registration System Helps Brand Internationalization", and jointly discussed how to use the World Intellectual Property

 Organization's global service system to promote the brand construction of SMEs, strengthening international intellectual property services to help SMEs' innovation and creative development. Based on intellectual property rights, a consensus has been reached on strengthening the intellectual property protection as well as brand cultivation of SMEs and promoting the brand construction as well as international and high-quality development of SMEs.

Experts from Foundin IP were invited to attend the meeting. Through communication during the meeting, both Foundin IP and the enterprises attendees had a deeper understanding of the brand globalization development of SMEs.